Social Media marketing gets a particularly bad rap of being “easy” and “the intern’s job,” when there’s whole departments devoted to it at any major company. When I began my career, I was a one-woman show, and still find myself in situations where that still is the case. The learning curve is steep, even if you’re a digital native like me. Here are 10 things I learned running social media accounts (outside of my own):

This is the first post on my blog—part of my creative portfolio and a space where I’ll be sharing personal stories, lessons from freelancing and full-time work, and reflections on navigating a creative career in today’s world. I wanted to start by sharing how I got here—the winding, sometimes messy path that led me to where I am now, working in social media and design.