OLIPOP

Concept Campaign | Creative Direction, Photography, Social Strategy & Content Creation

The Brief

Campaign Overview

This conceptual campaign was created as a portfolio project exploring how nostalgia-driven creative and Y2K aesthetics could be used to promote OLIPOP's newest Costco variety pack featuring Shirley Temple, Strawberry Vanilla, and Raspberry Sherbet. This social-first campaign reimagines the excitement of early 2000s pop culture through a vibrant Y2K lens.

Inspired by the colorful energy of mall culture, disposable cameras, glossy teen magazines, and iconic summer memories, the campaign positions OLIPOP as more than a prebiotic soda—it's a nostalgic experience that brings joy, personality, and playfulness to everyday wellness.

Objective

Increase brand awareness and engagement among Gen Z and Millennial consumers by connecting OLIPOP's newest flavors with the emotional appeal of nostalgia-driven content and trend-forward aesthetics.

Creative Concept

"The Y2K Edit" transforms OLIPOP's latest flavor lineup into a Y2K-inspired lifestyle campaign filled with bold colors, retro-style photography, and throwbacks to girl groups that lined magazine covers in the late 90s and early 2000s.

The Campaign

The campaign centers around treating the new “flavor drop” like promotions for a new album and branding for a girl-group of the Y2K era. Magazines, album covers, and print media makes a comeback to the virtual stage to come together to launch OLIPOP’s latest flavor pack.